The rich and famous in the struggle
for a better world  

Being rich and famous is obviously no longer enough, since the rich and famous now want to show they have a heart too. The latest examples are Bill Gates and Michael Bloomberg, who will allocate the fantastic sum of USD 500mn to anti-smoking campaigns over the next five years. This is the figure that the founder of Microsoft and the mayor of New York respectively, two of the richest men in the world, will allocate to campaigns warning people of the dangers of tobacco consumption. It is estimated as many as one billion people could die of smoking-related illnesses that in the 21st century!

Text: Marko Petrović, November 2008

ANGELINA JOLIE - UNICEF Goodwill Ambassador. She is on the board of advisors of the Yéle Haiti Foundation and, together with husband Brad Pitt, helps their anti-drugs project. She even arranged a deal with People Magazine allowing them to print the first picture showing her visibly pregnant in exchange for a USD 500,000 donation to the charity. She has visited refugee camps in Darfur (Sudan), Sierra Leone, Cambodia and Tanzania. She has also visited Afghani refugees in Pakistan to whom she donated USD 1mn.

She is known to cover all her own costs while on missions, and shares the same working and living conditions as UNHCR field staff, without any privileges. According to tax records, Angelina Jolie and Brad Pitt donated more than USD 8mn to charity in 2006. Angelina and her brother, James Haven, marked the first anniversary of their mother’s death from cancer by donating a large sum to the Cedars-Sinai Medical Centre in Los Angeles.

GEORGE CLOONEY He is a member of the Board of Trustees of the United Way organisation, a charity that raises money, goods and volunteer services from all types of donors, and distributes this support to the strongest local projects and charitable organisations. Clooney is a UN Messenger of Peace and co-founder of the Not On Our Watch organisation fighting crime all around the world.  He has dedicated a lot of his time and energy to stopping the atrocities in Darfur in Sudan. He took part in fund-raising activities for the victims of 9/11 and their families.   

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